01. WEB PROPELLED_BRANDING
ART DIRECTION_BRANDING_DESIGN Web Propelled is a fast moving web development company. It needed a new brand to communicate its dynamism, speed of thought and speed of action. A tool kit of colourful shapes based on a paper windmill was utilised to create animated patterns, angled elements to illustrate the motion and dynamism of Web Propelled. STATIONERY_WEB_SOCIAL MEDIA
02. IMAX_CAMPAIGN
ART DIRECTION_BRANDING_DESIGN The Big Picture is a schools engagement campaign that utilised the Imax film A Beautiful Planet and its associated assets to create a comprehensive education program. Education resources, from lesson plans through to interactive PowerPoint presentations, were designed to give students a rich learning experience. EDUCATION RESOURCES_WEB_SOCIAL MEDIA
03. MONOPOLY GO_CAMPAIGN
ART DIRECTION_BRANDING_DESIGN Monopoly Go is a schools engagement campaign that utilised the Monopoly board game and its associated assets to create a comprehensive education program and after school club. Education resources, from lesson plans through to interactive PowerPoint presentations, were designed to give students a rich learning experience. EDUCATION RESOURCES_WEB_DIRECT MAIL
04. INTO FILM_SM CAMPAIGN
ART DIRECTION_BRANDING_DESIGN SEE, THINK, MAKE, LEARN. A social media campaign to cut through and disrupt the feeds of teachers. The bold brand colours and typography of Into Film was a natural and obvious place to start to create a campaign that would get through to teachers and teaching staff with a minimum of fuss. Animated GIFs, banners, emails and landing pages were designed working across multiple social platforms to give the campaign a coherent and impactful voice. SOCIAL MEDIA_WEB_EMAIL
05. BETTER THINGS_BRANDING
ART DIRECTION_BRANDING_DESIGN Better Things is was a new kid on the block and needed an identity to distinguish itself from the others. A brand to communicate the company as being fresh and fun was needed, stay clear of Helvetica they said. So a tool kit of typography, illustration, colour and tone of voice was designed and utilised to bring this agency's approach to life. STATIONERY_WEB_SOCIAL MEDIA
06. E&R WEDDING_DESIGN
ART DIRECTION_BRANDING_DESIGN Uniqueness, playfulness and heritage with tongue firmly in cheek were the order of the day for the E & R wedding invite. Illustrator Jim Stoten was commissioned to produce a unique, unified Coat of Arms for the two families, the Lion of Emma’s and the Pegasus of Rory’s. An ‘E & R’ monogram was also used in a playful nod to it being the year of the Queen’s Jubilee. To give the invite a unique look, the outer pages used a hot foil impression of the coat of arms, using a magenta foil on GF Smiths Colourplan White Frost, the inner spreads were hand sewn and bound using a magenta thread to give a hand made look to reflect my wife’s crafty nature. DESIGN_ILLUSTRATION
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